“我爱意大利葡萄酒--意大利顶级葡萄酒及烈酒课程”是由意大利国家经济发展部（Italian Ministry of Economic Development）、意大利对外贸易委员会（ICE-Italian Trade Agency）、意大利葡萄酒联盟（UIV）、意大利葡萄酒联合会（Federvini）以及意大利国家酒业促进中心-意尚（EnotecaItaliana）联合举办的。旨在帮助中国消费者、媒体和专业人士通过更加专业的方式和渠道，了解意大利葡萄酒，包括意大利葡萄的品种，产区以及酒类等级制度；同时，课程还会向学员讲授正确的品酒方式以及餐酒搭配技巧。
继2016年的系列课程成功举办后，“我爱意大利葡萄酒——意大利顶级葡萄酒及烈酒课程”将于2017年再次回归，并将在广州盛大启动首次课程。 2017年度，意大利政府加大了在此项目上的投入力度，将授课地点由2016年的基础上扩展到包括北上广和成都在内的10个中国城市，并将课程举办的跨度扩展到全年。
其中，广州地区的培训课程将于2017年3月31日至4月2日于广州四季酒店举行，而本次课程受邀的学员将包括广东省内的品酒师、侍酒师、专业媒体、酒商和商超渠道负责人。
2016年意大利顶级葡萄酒与烈酒课程精彩回顾
《2017意大利顶级葡萄酒及烈酒课程-广州站》的开幕式将在课程首日（即3月31日）上午10:30举办。届时，多位重要嘉宾将莅临现场，包括有：意大利对外贸易委员会广州代表处首席代表 Paolo Quattrocchi 夸特洛奇先生， 意大利驻广州总领事 Laura Egoli 艾古丽女士，香港酒评人协会主席/上海国际葡萄酒品评赛（SIWC）联合主席刘伟民先生及本地的合作酒商代表。
在为期三天的培训结束后，意大利对外贸易委员会广州代表处将于4月21日在广州举办“我爱意大利葡萄酒”的活动颁奖礼，在广东乃至全国的葡萄酒行业嘉宾的见证下，向二十名新任的“意大利葡萄酒推广使者”颁发官方证书。
除了此次的葡萄酒培训课外，今年意大利对外贸易委员会还将与本地超市、连锁商店以及酒商合作，加大意大利葡萄酒在零售渠道的推广力度，其目的是进一步向本地消费者推广意大利葡萄酒，以提高意大利葡萄酒在大众零售渠道的市场份额。
关于意大利对外贸易委员会 – ITA
意大利对外贸易委员会 - ITA 是根据意大利国家经济发展部战略，致力于支持意大利企业国际化的政府机构。机构能为意大利及外国公司提供信息、支持和建议，其职能是发展，优化和促进意大利对外经济贸易关系，特别重视中小型企业，协会和团体的需求。
ITA业务范围从遍及全球，从大型贸易促进办事处到意大利大使馆和领事馆，并与当地政府和企业紧密合作，为海外经营的意大利企业提供信息，支持和咨询服务，同时在资本货物，消费品和服务业促进出口与合作，以提高意大利企业在国际市场上的形象。
ITA 提供广泛的服务帮助意大利企业与海外企业相互对接：识别寻找潜在商业合作伙伴；为意大利企业安排双边贸易会议；组织贸易代表团访问意大利；官方参与在当地的交易会和展览会；组织与意大利专家的论坛和研讨会等。
TA 在中国已有51年历史，办事处位于北京、上海、广州和香港，每年组织上百项推广活动以加强意大利和中国的关系。
【Beijing, China,March 31, 2017】
The"I love Italian Wines - Top Italian Wine & Spirit Course" is jointly hosted by the Italian Ministry of Economic Development, the ICE-ItalianTrade Agency, UIV (Unione Italiana Vini), Federvini and the Italian NationalWines Promotion Center - Enoteca Italiana. The aim of the course is to help Chinese consumers, media and professionals to increase their knowledge of all aspects of Italian wines such as grape variety, region and classification via more professional methods and channels. At the same time, the course will teach us how to taste wine in the correct way, and how to pair the right wine withthe right dish.
After a very successful 2016, Top Italian Wine & SpiritCourse is now coming back and kicking off its first step of 2017 in Guangzhou. In this year, the Italian government rises up investment on the “I Love Italian Wines” project with courses planned all through the year across the country, in different cities (Including Beijing, Shanghai,Guangzhou, Chengdu). The first course will kick off on March 31~ April 2, 2017 in Guangzhou, at Four Seasons Hotel. Sommeliers, professional media,wine importers and buyers of supermarkets based in Guangdong Province will attend the event.
The opening ceremony will be unveiled at 10:30 a.m. on the first day of the course,and many important figures will be present, including Mr. Paolo Quattrocchi, Trade Commissioner of Italian Trade Agency Guangzhou Office, Ms. Laura Egoli, Consul General of Italy in Guangzhou, Mr. Ronny Lau, Chairman of the Hong Kong Wine Critics Association and Co-Chairman of the Shanghai International WineChallenge (SIWC), and representatives oflocal wine importing partners.
After the three training days, on April 21 the ItalianTrade Agency Guangzhou office will organize “I love Italian Wines” network event to award the “New twenty Promoters of Italian Wine”, who will receive official certificate in front of distinguished guests from wine industry inGuangdong and China.
Besides the training course,this year the Italian Trade Agency will also promote the Italian wines in retail channels, in cooperation with local supermarkets, chain stores and wine importers. The purpose is to promote Italian wines among the local consumer sand to increase the market share of Italian wines in the mass retail channel.
About the Italian Trade Agency (ITA)
TheItalian Trade Agency (ITA) is a government organization committed to supporting the internationalization of Italian firms according to the strategy of theItalian Ministry of Economic Development. The organization provides Italian and foreign companies with information, support and advice, whereby its role is to develop, optimize and promote Italian foreign trade and economic relations, with a special focus on the demands ofSMEs, associations and groups.
ITA's business scope runs throughout the world from large trade promotion offices to Italian embassies and consulates.It works closely with local governments and businesses, and provides information, support and counseling services for Italian enterprises abroad.Meanwhile, ITA always makes great efforts to promote exports & cooperation in terms of capital goods, consumer goods and the service industry in order to improve the image of Italian enterprises in international markets.
ITAoffers a wide range of services to help Italian and overseas enterprisescontact each other, such as identifying and seeking potential businesspartners, arranging bilateral trade meetings for Italian enterprises,organizing trade delegations to visit Italy, officially participating in localtrade fairs and exhibitions, and organizing forums and seminars with Italian experts.
ITA has been in China for 51 years, andhas offices in Beijing, Shanghai, Guangzhou and Hong Kong. It organizeshundreds of promotional activities to strengthen the relationship between Italyand China.
