2017年度峰会主题：竞争力与市场份额 意大利的机遇与挑战
Theme of the summit: Competitiveness and Market Share—
Opportunities and Challenges of Italian Wine in Chinese Market
时间：2017年11月27日下午13:30-17:00
Time: 13:30-17:00, November 27th, 2017
地点：意大利驻华大使馆礼堂（北京市朝阳区三里屯东二街2号）
Location: Italian Culture Institution in the Italy Embassy in Beijing
2017年，意大利在中国进口葡萄酒市场中，进口量和进口额都延续了两位数的增长趋势，增长幅度高于中国进口葡萄酒市场的平均增长水平。专业人士和葡萄酒爱好者，对意大利葡萄酒的认知度和接受度越来越高，酒商们越来越清晰的感受到意大利葡萄酒市场氛围越来越好，前景非常乐观。In 2017, Italian wine continued the rising momentum with double-digital growth of both imported volume and value in China, whose increment is higher than the average of this market. Italian wine are higher recognized and better accepted by professionals and wine enthusiasts. More clearly, wine merchants feel a better atmosphere for Italian with a promised projection.
但是，因为法国、澳大利亚和智利葡萄酒在中国的市场推广工作做的更多更好，意大利的增长并没有带来市场份额的增长，2016年前三季度的海关进口统计数据显示，意大利葡萄酒的市场份额仍然不到6%，相比去年同期，市场份额没有明显的增长。However, because French, Australian and Chilean fulfilled more and better promotion works in China, Italian wine did not realize an extraordinary growth in terms of market share. According to the China Custom statistics for the three quarters of 2016, market share of Italian wine is still less than 6%. Compared with the same period of 2016, it’s not so remarkably raised.
在市场对意大利酒越来越关注和重视的趋势下，越来越多的进口商开始启动意大利葡萄酒的业务，如何将意大利葡萄酒的优势转化为市场竞争力，以实现市场份额的增长，将是决定意大利葡萄酒未来几年发展前景的关键。Viewing the trends with more focuses on and attentions to Italian wine, more importers initiate their business of Italian wine. How to transfer the advantages of Italian wine to its market competitiveness for realizing a considerable improvement of market share is critical to the development of Italian wine in following years.
凭借多样化、高品质、性价比、消费者接受度高的优势，意大利葡萄酒成为中国进口葡萄酒市场中解决同质化、价格战、消费体验差的最佳选择，越来越多的酒商开始关注、布局和运用意大利葡萄酒，意大利葡萄酒的发展前景已经得到了业内人士的一致认可。Relying on the advantages of multi diversities, high quality, high value for money, and high acceptance, Italian wine becomes the Best Choice of Chinese imported wine market for resolving the issues of homogenization, price war and bad consuming experiences. With more merchants starting to notice, to sort and to operate Italian wine, the promising future of Italian wine is a consensus without doubts.
但是，因为法国、澳大利亚和智利葡萄酒在中国的市场推广工作做的更多更好，意大利的增长并没有带来市场份额的增长，2017年前三季度的海关进口统计数据显示，意大利葡萄酒的市场份额仍然不到6%，相比去年同期，市场份额没有明显的增长。However, because French, Australian and Chilean fulfilled more and better promotion works in China, Italian wine did not realize an extraordinary growth in terms of market share. According to the China Custom statistics for the three quarters of 2017， market share of Italian wine is still less than 6%. Compared with the same period of 2016, it’s not so remarkably raised.
前程美好，但需要当下更多的思考、发现、行动和付出。
2017意大利葡萄酒年度峰会，注定是一场总结、思考和进步的会议，让我们谨慎乐观，发现问题，探寻意大利葡萄酒健康成长的策略和解决方案。The prospects are brilliant and bright, but requiring more thinking, discovering, initiatives and efforts. “WineITA.com 2017 Annual Summit of Italian Wine” can only be a conference for summarizing, consideration and progress making. Let’s be cautiously positive, discovering problems and exploring the strategies and solutions for a healthy growth of Italian wine in this market.
2017年11月27日下午13:30-17:00，在北京意大利驻华大使馆文化处礼堂，
2017意大利葡萄酒年度峰会，与你共同探寻意大利葡萄酒中国发展之路。
In the afternoon of November 27th in 2017, from 13:30 to 17:00, WineITA.com Annual Summit of Italian Wine will seek for the developing roadmap of Italian wine in Chinese market. We gather with you in the Culture Institution Auditorium of Italy Embassy in Beijing.
2017意大利葡萄酒年度峰会流程
Agenda of “WineITA.com 2017 Annual Summit of Italian Wine”
13:30自由品鉴，签到 Registration and free tasting
13:45 活动开始，主持人开场演讲 Beginning (Moderate welcome all guest )
13:50 意大利驻华大使谢国谊（Ettore Francesco Sequi）阁下 致辞
Opening Speech by Ettore Francesco Sequi His Excellency, Italy Ambassador to P. R. China,
14:00 意大利对外贸易委员会北京代表处首席代表暨中国区总协调官司凯培（Amedeo Scarpa）先生 致辞
Speech of Mr. Amdedeo Scarpa, Chief Trade Commissioner of ICE in China
14:10中国意大利商会会长大卫（Davide Cucino） 致辞
Speech by Mr. Davide Cucino, President of China-Italy Chamber of Commerce
14:20
主编 宫照馥（Jeff Gong）演讲
Speech of Mr. Jeff Gong, Editor-in-Chief of WineITA.com
14:35 意酒文化促进会筹委会常务理事单位集体亮相
Italian Wine Promotion Association in China Organizing Committee Standing Counsil Units will show up collectively.
14:40 谢国谊大使颁发年度奖项 Ambassador issues the Annual Awards
2017年度中国市场优秀意大利葡萄酒进口商 2017 Excellent Importers of Italian Wine in China
2017年度中国市场最受欢迎意大利葡萄酒产区 2017 The Most Popular Italian Wine Appellation in China
2017年度中国市场最具影响力意大利葡萄酒品牌 2017 the Most Influential Italian Wine Brand in Chia
2017年度中国市场最具潜力意大利葡萄酒品牌 2017 Italian Wine Brand With the Most Potential in China
2017年度中国市场最畅销意大利葡萄酒单品 2017 Italian Wine Best-Seller Product in China
2018年度中国市场潜力意大利葡萄酒产区 2018 Italian Wine Appellation With the Most Potential in China
2017年度中国市场最佳推广机构2017 Best Promotion Organization in China
15:00 圆桌论坛对话一：意大利生产商与中国市场
Panel discussion I: Italian Producers and Chinese Market
主持人Moderator：王蓓 Rebecca Wang
对话嘉宾Participated Guests：
维罗纳会展中心大中华区总经理 Simone Incontro先生
General manager of Veronafiere , the Representative Office in Greater China, Mr. Simone Incontro
宝格丽酒店（北京）总经理 谢安先生（Antonio Saponara）
Bvlgari Hotel Beijing, GM, Mr. Antonio Saponara
Binbenda杂志中国出版人 方思来先生
Binbenda Magazine, China publisher Mr. Fausto Tartarella
意大利Costa di Bussia酒庄 总经理 Paolo Sartirano先生
GM of Costa di Bussia Winery, Mr. Paolo Sartirano
意大利CAVIT柯威集团中国代表，Davide Orbolato先生
CAVIT Representative in China, Mr. Davide Orboltao
蒂维妮(Interprocom)酒业北京办事处经理 Alessio Fortunato
Direcotr of Beijing Branch of Interprocom, Mr. Alessio Fortunato
16:15圆桌论坛对话二：Panel Discussion II
意大利葡萄酒的优势如何转化为市场竞争力
How to transfer advantages to competitiveness of Italian wine
主持人Moderator：宫照馥Jeff Gong
对话嘉宾Guests：
中粮名庄荟 总经理 李士祎
COFCO W&W International Co., Ltd. ，General Manager ,Castle Li
上海华饮贸易有限公司总经理 刘强
Shanghai Sinodrink, GM, Mr. Edward Liu
科通展览展览集团董事长 贾燕平
Interwine-Canton Universal Fair Group Ltd., Chairman of Board, Ms. Rita Jia
洲际好年集团总经理 李春晖
China Wine Platform, General Manager, Mr. Pablo Li
青岛朗维卓越国际贸易有限公司 总经理 于洪杰
QINGDAO LONG VISION GLOBAL INTERNATIONAL INC .，General Manager, Hongjie Yu
由于是商业论坛，本次活动仅对从事葡萄酒运营的专业人士开放，除定向邀请的嘉宾和来宾，开放报名的现场观众限额100位，葡萄酒进口商、经销商、渠道商的管理层优先。Considering it’s a commercial forum, the event will open only to professionals devoted in wine operations. There will be 100 seats limitation with priorities to managements of importers, distributors and channels.
***报名方式Registration methods
会有专人负责报名审核，审核通过后会电话+短信+邮件与您确认。由于活动在意大利驻华大使馆举行，报名人士需提交个人身份证真实姓名和身份证号码，或者姓名和护照号码才能进入大使馆。Dedicated staffs of WineITA.com would be responsible for verifying the registrations. A verified registration would be confirmed with the applicant by telephone +text message +email.
